This was a game show from the early 80's. The concept was to try and get people to do various crazy things for increasing amounts of money (like an auction). There were several nice WAM moments on them, for example: *At least two girls got into hot tubs with their clothes on. *Another two girls sat on dunk tanks with their clothes on. One girl was asked to take a mud bath, but sadly she refused! Unfortionately, there isn't much footash from the show on YouTube, and what there is isn't the best quality.
Oh, I remember that show well! One of the first real-world wetlook sources I found! I recorded several of those episodes on a personal clip tape, but that was in the VHS days, over 30 years ago and those clip tapes are sadly long gone (along with the hardware to play them!)